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Webinars

What Lenders Really Want: Unlocking Finance for Your Care Home

Join us for an insightful 45-minute webinar, What Lenders Really Want: Unlocking Finance for Your Care Home, designed to help care operators strengthen their financial position with practical insight into the factors financial institutions prioritise when assessing lending applications – especially in today’s more cautious economic climate.

We’re pleased to welcome Jonathan Russell, Relationship Director – Health & Social Care at Virgin Money. With nearly 35 years of banking experience and a deep understanding of the care sector, Jonathan brings a wealth of expertise in structuring funding for new developments and delivering investment solutions tailored to care home operators.

This session will provide practical guidance on how to approach lenders with confidence. You’ll gain a clearer understanding of:

  • Key financial indicators lenders evaluate
  • Operational metrics that influence lending confidence
  • How robust administrative systems affect lending decisions
  • Common pitfalls that weaken applications
  • Practical steps operators can take to strengthen their position

The session will finish with a live Q&A where Jonathan will answer your questions.

Whether you’re planning a new development, considering refinancing or simply want to better understand what lenders need, this What Lenders Really Want: Unlocking Finance for Your Care Home webinar a must-watch for care home operators looking to futureproof their finances and grow sustainably.

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Jonathan Russell

Relationship Director – Health & Social Care at Virgin Money

Jonathan brings nearly 35 years of banking experience across a variety of roles, rejoining the Virgin Money Health & Social Sector specialist team in 2020 as Corporate Director. Based in the North of England, Jonathan has deep expertise, in particular structuring funding for care home developments, delivering follow-on investment solutions, and managing a diverse portfolio of healthcare clients.
Beyond the workplace, Jonathan is passionate about community and wellbeing. He has completed the London and Leeds Marathons, regularly participates & volunteers in parkrun, and is an enthusiastic advocate for Padel, a sport he recently discovered. Jonathan also served as a school governor for six years, holding leadership roles including Chair of the Resources Committee and Vice Chair of the governing body.

Details
  • 25th February 2026
  • 11.00am - 11.45am
  • 45 mins (approx)
  • Zoom

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